Hondata Resale Policy

Hondata Authorized Resellers are authorized to purchase the Hondata product line from Hondata. Hondata reserves the unilateral right to terminate a Hondata Authorized Reseller which does not adhere to these policies. Hondata reserves the right to modify these policies from time to time, with current policies published at www.hondata.com or its successor site.

1. General Expectations

Hondata Authorized Resellers in the United States are expected to:
1. Promote and sell products only in the United States.
2. Follow Hondata's MAP Policy.
3. Hondata Authorized Resellers in countries other than the United States are expected to promote and sell products only in the countries in which their businesses are incorporated or legally organized, as applicable.

All Hondata Authorized Resellers are expected to:
1. Use catalogs, Internet advertising and telemarketing techniques only as a complement to face-to-face sales activity.
2. Keep current, at a minimum, a primary and secondary support contact for marketing and post-sales support.
3. Sell Hondata products to end-users only, and not sell products to another reseller unless previously agreed to in writing with Hondata.
4. Not sell, advertise, promote, display or disclose any information included but not limited to features, availability or price of any new Hondata product before Hondata's public announcement of that product.

2. Hondata Advertising and Promotional Policies

Hondata Authorized Resellers are expected to comply with the following advertising rules:
1. Advertising Embargo Dates. Hondata may elect to pre-disclose confidential product information in advance of related advertising and may set embargo dates with respect to advertising of those products.

3. Minimum Advertised Price (MAP)

Hondata's Minimum Advertised Price (MAP) policy (for United States Authorized Resellers only). Hondata Authorized Reseller commercially placed advertising of Hondata's products are expected to comply with Hondata's MAP (Minimum Advertised Price) policy. However, Hondata Authorized Resellers are free to set actual resale price of any MAP product. The MAP policy applies to commercial advertising placements, including, but not limited to print ads (inserts, magazines, newspapers, etc.), broadcast (radio and TV), direct mail, faxes, Internet placements with third parties (banner ads, broadcast emails, destination pages, third-party sites), outdoor (Billboards, banners), etc.
Any information relating to Hondata products on an Internet Website is considered to be advertising for the purposes of this policy, including internet actions with a listed buy price. This policy only concerns advertised prices, and does not relate to actual sales price of any item. In addition to the other restrictions and limitations discussed elsewhere in this document, the MAP policy consists of the following rules:
1. Price variances of up to $5 below MAP are permitted to allow for individual reseller conventions;
2. Advertising "free" accessories sold with a Hondata product does not violate the policy; and
3. Free Shipping and/or Handling, 0% Sales Tax, or Free Financing promotions do not violate the policy.

Hondata may suspend indefinitely or permanently revoke any Hondata Authorized Reseller's authorization to purchase and resell a MAP product if that Hondata Authorized Reseller violates Hondata's MAP Policy, whether the violation is done throughout the Hondata Authorized Reseller's retailer locations of by one or several of its retail locations.

4. Other terms